SOUPLANTATION

As a rule, in agencies radio has always been the red-headed stepchild of broadcast—after all, the big money, craft services table and location shoots are in TV production. But the beauty of radio is not only that people pretty much leave you alone while you’re doing it, but you also get to work with some amazing talent.

Todd Susman is one of my all time favorites. He brings humor, intelligence and an everyman quality to every spot he does. From the get go, you know who this person is. And you like him.

He makes every spot he’s in sound better than it has a right to. Tap the logo and take a listen.