Cybersecurity isn’t the sexiest sell, but it just may be the difference between a business surviving or becoming history.

CrowdStrike, the leader in cybersecurity, wanted to let businesses know what they do and why it’s necessary. We thought the Super Bowl would be the perfect place to do it. Since their mission is stopping breaches, we decided the best way to illustrate it would be to stop the biggest breach in history.

 And because nothing says “trust me” like wooden livestock, CrowdStrike stopped the horse like it owed them money.

They say if one is good two is better. That definitely applies to Super Bowl spots.

As a follow up to CrowdStrike’s wildly successful “Troy” spot, the next year we did one called “The Future,” showing both sides of the AI coin, as well as how we do what we do, who the adversaries are and what a badass Charlotte is. She stops, disarms and vanquishes the adversaries.

But not before embarrassing the hell out of them.

They can’t all be Super Bowl spots. So when CrowdStrike had the chance to do a Times Square board in the city that never sleeps it seemed like a good fit. Because CrowdStrike cyber protection never sleeps either